JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with an acquainted pattern: gain steadily, conserve strongly, acquire a home, and plan for retired life. However Gen Z is approaching money with a fresh viewpoint. Rather than focusing entirely on lasting accumulation, this generation is prioritizing equilib

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